Category Archives: Fashion Campaigns

Marni x H&M : Behind-the-scenes + trailer

Despite a mere one-and-a-half month since the hype and buzz over the latest smash-hit  collaboration between Italian fashion house Versace & Swedish high-street fashion brand H&M in November 2011, the ever-trendy H&M is already preparing itself for yet another limited edition tie up this Spring 2012 with Consuelo Castiglioni’s founded label Marni (Click for more info on the label)  set to hit the stores on March 8, 2012.

Here are some sneak peeks as we go behind-the-scenes to see how the collection unfolds in a design workroom of a potentially-successful collaboration:

Holding true to the Marni’s style, the primary direction behind the menswear and womenswear line in the collection is freedom and experimentation; through  all-over prints in strong colours all intended to be worn together in layers that both match and clash.

On the collaboration:

“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements”. – Consuelo Castiglioni, Founder and Creative Director.

For the womenswear section of the collection, colors would be bold and loud with African inspired prints, Marni’s staple silhouettes such as full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. A range of  jewellery, shoes, bags and scarves would also be available, completing an entire Marni x H&M outfit.

On the other hand, the menswear version of the limited edition collection would feature colours and fabrics which are softer, and in relaxed masculine silhouettes. Staple Marni prints would also be more subtle as compared to their female counterparts.

With such a likable design direction and wearable pieces,  the fashion label’s collaboration with H&M will definitely be well-received, raved and anticipated.

Come March this year, expect the very same vibe that surrounded the Versace x H&M collaboration, as well as H&M’s many successful collaborations with fashion big names such as Karl Lagerfeld and Lanvin, as fashionistas brace themselves for yet another spectacular collaborative collection from the Swedish high-street brand.

Will it supersede the Versace collaboration?

Well well, we say there’s a possibility!

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The Kult from Karl – UNVEILED

HAVE YOU SEEN KARL? was the ingenious tagline that was being used in the promotional campaigns for fashion genius Karl Lagerfeld’s new affordable line.

However that question has been answered when the highly-anticipated line from Karl has been captured.. or rather, unveiled.

Here are the images from the unveiling of the collection:

From the looks of it, the collection is simply a no-nonsense minimalist one with edgy, statement details such as collar chokers, full-length zipper hardware, and leather fingerless gloves.

Simply phenomenal!

JOIN THE HYPE on Net-A-Porter to get the latest updates on the exclusive collection (set to hit the virtual racks of Net-A-Porter on 25 January 2012.

This article is written as a followup to KARL’S KULT collection 2012

KARL’S KULT collection 2012

While not much has been said or reported on Karl Lagerfeld’s newest and more affordable line, to be launched in February 2012, this mere 30-seconds film which features thumping beats and the beautiful China model Sui He alongside Polish supermodel Anja Rubik, is sure to set the mood for the upcoming sleek, easy-to-wear minimalist collection from the fashion maestro himself.

This collection, unlike his other collections, will be launched exclusively online on 25 January 2012 at

Visit for more sensational news and sign up HERE to be notified of the launch on both sites.

The rise of collaborations

Collaboration between labels & labels, and celebrity & labels/brands seems to be all the rage. From the highly successful & anticipated tie-up between Christopher Kane x Topshop back in 2009, which had jaw-opening crocodiles as the central icon to the fast-selling Lanvin x H&M collection where dresses with oversized structured ruffles graced the hangers of the high-street store, collaborations have always been successful and a stepping stone to publicity for both parties.

While words that the Versace x H&M collection will be in the upcoming H&M Singapore store (set to open on 3rd September 2011) is one that will make our hearts flutter, we are also aware that Rodarte (Kate and Laura Mulleavy), whose costumes graced the silver screen in the film Black Swan as well as their notable and groundbreaking designs including the skeletal dress and many other elegant and innovative dresses, has collaborated with retailer Opening Ceremony in a fall collection for the 2nd time! (the first being the spring.summer 2011 collection)

With the signature Rodarte touch in it, the collection is a spellbinding effect of Scandinavian romanticism and Edwardian meets Lolita style with lush usage of ruffles, silky silhouettes, and pastel hues.

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KILLER STARE: Caroline B. Nielsen

When I saw this cover of DANSK autumn winter 2010 issue, I was blown away by Caroline Brasch Nielsen‘s deep killer-eye stare and her cheekbones.

Caronline Brasch Nielsen \ Elite Copenhagen & Elite Paris
Photo source: Elite Model Management DK, Sharon Wauchob F/W 2010 (from, Christopher Kane Resort 2010 London, Designer Remix Collection F/W 2010-11

Her type of facial features is the type of muse which I have in my mind when I was designing for my fall winter collection for VISIONAIRE f/w’10 (grad collection) and A.G. women line by CLIIM (a/w 2010 collection).

Killer stare at times, and cool, nonchalent effortless look at other times. Such features would totally rock an architectural sci-fi setting, don’t you think?


Many thanks to Six Photography and the team behind SCENE magazine for publishing my grad collection (VISIONAIRE) & Architecturist gown in their latest issue (Issue 3). I finally got a copy of the magazine on saturday.

The magazine is sold in Kinokuniya (Ngee Ann City) & Borders.

My copy of SCENE Magazine

photography| SIX Photography
fashion design| Jessica Ye {Visionaire collection}
makeup & hair| Janice Pang
model| Aline N {Upfront models}
photography| Lam Laileng
fashion design| Jessica Ye (Architecturist couture gown)
hair| Antonio Choo (Vello Hairdressing)
makeup| Janice Pang
model| Natasha Rose Capener
COPYRIGHT © Jessica Ye. ALL RIGHTS RESERVED. All images are copyrighted as original designs of Jessica Ye, and no form of copying, duplicating or publishing is allowed without a written permission to either the photography team or the designer. To acquire a written permission, please write to with fully stated reasons.