The rise of collaborations

Collaboration between labels & labels, and celebrity & labels/brands seems to be all the rage. From the highly successful & anticipated tie-up between Christopher Kane x Topshop back in 2009, which had jaw-opening crocodiles as the central icon to the fast-selling Lanvin x H&M collection where dresses with oversized structured ruffles graced the hangers of the high-street store, collaborations have always been successful and a stepping stone to publicity for both parties.

While words that the Versace x H&M collection will be in the upcoming H&M Singapore store (set to open on 3rd September 2011) is one that will make our hearts flutter, we are also aware that Rodarte (Kate and Laura Mulleavy), whose costumes graced the silver screen in the film Black Swan as well as their notable and groundbreaking designs including the skeletal dress and many other elegant and innovative dresses, has collaborated with retailer Opening Ceremony in a fall collection for the 2nd time! (the first being the spring.summer 2011 collection)

With the signature Rodarte touch in it, the collection is a spellbinding effect of Scandinavian romanticism and Edwardian meets Lolita style with lush usage of ruffles, silky silhouettes, and pastel hues.

The collection is indeed one that is dreamy and incredibly nostalgic. And I especially love the whole concept used in the lookbook as it reminds me of those really old family photos where sisters hold hands together for that moment when the flash goes. Simply fantastic!

While the fall collection by Rodate x Opening Ceremony may not be in Singapore yet, fans of Rodarte would definitely be thrilled to know that the Spring.Summer 2011 collection is currently retailing at Club 21b in Forum Shopping Mall under the US$1000 mark.

And it seems like collaborations are here to steal the limelight and there might be an upcoming collaboration be another label and myself. Be sure to stay tuned.


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